Mission Statement & Values

Our Mission & Values

We take the extra time to understand what our customers are up against. By delivering consistent produce quality, we help them get more from their produce spend, serve their customers well, and stay competitive.

The Capital City Fruit Mission

To source, pack, and deliver exceptionally fresh produce when you want it, where you want it, how you want it.

What We Value

Service

We work to fill orders accurately to your specifications, pack them with care, and deliver them on time.

Quality

We start with great produce from our farm network. With a strong understanding of produce and growing seasons, clear quality standards, and a careful inspection process, we provide fresh, consistent produce year-round.

Ethical Behavior

We stand behind our work and our products, and we treat our customers, employees, and suppliers fairly.

Care

We focus on more than ourselves. Our customers come first, and we understand their need to offer quality products to their customers while keeping their business healthy. We also know how important our employees and partners are and the role they play every day in serving our customers. We treat them like family.

For over 75 years, we’ve relied on four solid principles that dictate how we run our business.

Since we began over 75 years ago, these beliefs have always been a part of Capital City Fruit. Learn more about how we started and how we’ve grown.